Are you worried your course won’t stand out in the crowd?
The information provided is from my own experience and may not work for everyone. I am not a professional nor claim to be. Please read my disclaimer for more information.
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TRANSCRIPT:
Hey guys, are you worried that your course won't stand out in the crowd? If so, that's completely understandable. It's easy to get anxious when you're thinking about all the courses out there. So I want to give you a couple of tips that you can take and hopefully alleviate some of those concerns.
The first one is changing your mindset to focus on the strengths of your course. So, thinking about who your target audience is and how your course is going to benefit them in the best way. That way you can really send the right message and get the right message in front of them.
How does your course cater to their needs? How does your course cater to their preferences? Does it solve something for them?
If so, make sure that you're promoting that specific thing. Making sure that you're taking any unique skills that you have in your course and promoting those. By honing in on your course's strengths, you can create or develop a marketing strategy that ultimately highlights those unique selling points.
So, the next one is offering some kind of free trial or a demo or better yet, a live event like a challenge or a workshop. Something that can get you out there and start building a relationship with your audience. This gives them a taste of what you're offering, while providing them with the opportunity to see the value in your course.
Another one is social media. I can't say it enough. Make sure that you're consistently on social media and engaging with your audience. You're posting, you're blogging, you're putting on videos. It's really important. And I would know best because I did not have social media when I first started my business.
It made it really hard to really get out there. So make sure you're engaging, make sure you're putting yourself out there ultimately so that you can stand out in the crowd.
This also helps establish you as an authority in your industry or in your field. So that's really important!
The last one that I have on this list is maybe partnering with another business or another individual so that you can reach a wider audience. Not only that, you can tap into other networks while leveraging their influence to promote your course.
Standing out in the crowd is challenging. I can tell you that, but if you take a strategic approach and focus on your strengths inside your course and build those up, you can differentiate yourself and stand out in the crowd, AND speak to the right audience or customers.
Awesome. Well, I hope that helped you! I will see you in the next video.
Until next time, STAY INSPIRED!
Thank you for watching!
Please let me know in the comments if you have any questions! Follow me on Instagram, @inspiredmarketing.
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Hey! I’m Rachel Hall creator of Inspire Purpose - a website devoted to helping others start their online business by providing course creation & web design services that give your how-to videos, courses, tips, tricks, & updates. We created a method that allows you to start a business and/or earn passive income so that you can live a life of your dreams and quit the 9-5!
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